Visit Dorset Videos A World Less Travelled

To promote the wonderful offering of Dorset as the perfect staycation destination for 2024, Visit Dorset are delivering a multi-channel communications campaign.

Campaign aims:

• To increase visitor numbers and business spend within the visitor economy.
• To draw attention to Dorset as a visitor destination, highlighting Dorset’s rich assets and inspiring visitors to take breaks or holidays in the county.

The campaign will run across the following mediums:

• Targeted social media advertising on Facebook and Instagram
• Targeted YouTube campaign
• Digital News campaign
• Partnership Marketing

At the heart of the campaign is a set of emotive films to inspire people to consider booking a trip to Dorset. 4 films have been produced and will be released throughout the year at key booking times with the first compilation video launched in February.  The other 3 videos focus on individual target markets; families, young couples / groups and active mature couples.

We are asking for your help in reaching people who will visit Dorset and spread the word about Dorset as a visitor destination.

Please use this link to download our first video and below you will find pre-written social media content that you can use to tell your own audiences about Dorset as a visitor destination.

Example Social Media Post

Please feel free to use any of these posts or amend as you wish. 

Option 1 - Create unforgettable moments in Dorset, where a world less travelled leads to cherished memories. Visit Dorset this spring.

Option 2 - The best part of visiting Dorset is the happy memories you’ll make along the way. Visit Dorset this Spring

Option 3 -  Create memories for a lifetime in Dorset, a world less travelled.. Visit Dorset this spring

#VisitDorset #AWorldLessTravelled

@VisitDorset (FB)

@visitdorsetofficial (IG)

@visit_dorset (X)

@OfficialVisitDorset  (YouTube)

Download our video