A World Less Travelled
Visit Dorset Videos A World Less Travelled
To promote the wonderful offering of Dorset as the perfect staycation destination for 2024, Visit Dorset are delivering a multi-channel communications campaign.
- To increase visitor numbers and business spend within the visitor economy.
- To draw attention to Dorset as a visitor destination, highlighting Dorset’s rich assets and inspiring visitors to take breaks or holidays in the county.
The campaign will run across the following mediums:
- Targeted social media advertising on Facebook and Instagram
- Targeted YouTube campaign
- Digital News campaign
- Partnership Marketing
At the heart of the campaign is a set of emotive films to inspire people to consider booking a trip to Dorset. 4 films have been produced and will be released throughout the year at key booking times with the first compilation video launched in February. The other 3 videos focus on individual target markets; families, young couples / groups and active mature couples.
We are asking for your help in reaching people who will visit Dorset and spread the word about Dorset as a visitor destination.
Please use this link to download our first video and below you will find pre-written social media content that you can use to tell your own audiences about Dorset as a visitor destination.
Example Social Media Post
Please feel free to use any of these posts or amend as you wish.
Option 1 - Create unforgettable moments in Dorset, where a world less travelled leads to cherished memories. Visit Dorset this spring.
Option 2 - The best part of visiting Dorset is the happy memories you’ll make along the way. Visit Dorset this Spring
Option 3 - Create memories for a lifetime in Dorset, a world less travelled.. Visit Dorset this spring