Visit Dorset Videos A World Less Travelled

To promote the wonderful offering of Dorset as the perfect staycation destination, Visit Dorset have produced 4 videos and delivered a multi-channel communications campaign to increase visitor numbers and business spend within the visitor economy, drawing attention to Dorset as a visitor destination, highlighting Dorset’s rich assets and inspiring visitors to take breaks or holidays in the county.

The videos were released throughout 2024 at key booking times and we will continue to use them in our marketing. The videos intend to spark emotion and resonate with potential visitors rather than focussing solely on the scenery of Dorset. They are purposefully natural, about enjoyment and capturing moments in time.

We worked with an agency to deliver the videos as part of a campaign during 2024 and have been extremely pleased with the results.  Overall the videos received over 3.8 million views on Facebook and Instagram and 2.1 million views on YouTube.

We were also really pleased to have the video campaign recognised at the Simpleview Summit Awards in September.  Simpleview are our website suppliers and look after over 100 destinations across Europe and we were awarded the best digital marketing campaign of the year.  We were up against stiff competition including Marketing Manchester, Andalucia Tourism and Cumbria Tourism amongst others, so this was a real accolade for us and showed an effective use of a small budget to get fantastic results.

Download our videos