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Additional Advertising & Marketing Opportunities with Visit Dorset

We offer a comprehensive range of advertising and marketing opportunities to help you reach new customers and grow your business.

Whether your goal is to raise awareness, increase website traffic or generate more bookings, our trusted platforms give you targeted access to visitors actively planning a trip to Dorset.

From website advertising and e‑newsletters to social media campaigns and competitions, we’ll help you choose the right mix to deliver measurable results.

Business promotion on visit-dorset.com

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Why Advertise with Visit Dorset?

If you want to market your business directly to people planning a visit to Dorset, visit-dorset.com is the ideal place to invest your marketing budget.

  • Visit Dorset is a trusted, established destination brand
  • Our website ranks highly for Dorset tourism searches
  • Over 1.7 million users visit visit-dorset.com each year
  • We offer options for all budgets, from targeted placements to maximum‑exposure campaigns
  • We provide performance statistics, so you can assess results and book again with confidence

Great‑value advertising options are available exclusively to Visit Dorset members.


Business Promotion on visit-dorset.com

Website Advertising Options

Banner Adverts

  • Displayed across most pages of visit-dorset.com
  • Ideal for brand awareness, promotions or seasonal campaigns

Feature Adverts

  • Target specific audiences by appearing in relevant sections, including:
    • Things to Do
    • What’s On
    • Places to Eat & Drink
    • Jurassic Coast
    • Visit Weymouth, Visit Bournemouth, and other town or village pages
    • And many more

Competitions

  • Partner with Visit Dorset to run a competition hosted on our website
  • Supported by social media promotion to maximise reach and engagement

Visitor E‑Newsletters

  • Promote your business or event to more than 37,000 subscribed visitors
  • Highly targeted, trusted communications sent to people actively interested in Dorset

Contact us to discuss your ideas and advertising objectives.

Visit Dorset Website Banner Advertising

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Maximum exposure for your business

Our banner adverts appear not only on the Visit Dorset homepage, but across most pages of the website—offering exceptional visibility.

Monthly website traffic fluctuates seasonally between 105,000 and 235,000 users, and banner advertising is priced on a monthly basis.

Option 1: Large Banner Advert

  • Size: 1000px wide x 400px high
  • Appears on the homepage and most internal pages
  • Limited availability: maximum of two consecutive months
  • Booked on a first‑come, first‑served basis
  • Monthly pricing: £350 – £580 + VAT

The Eastbury banner ad exmple for industry website information

Option 2 - Small Banner Advert

  • Size: 600px wide x 500px high
  • Displayed in sets of three
  • You may book one or multiple banners for campaigns or events
  • Featured on the homepage and most website pages

Monthly pricing: £60 – £120 + VAT per banner

Example of banner ads on visit Dorset website

Save Money with an Advertising Campaign Bundle

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Our campaign bundles are designed to give your business, event or launch sustained visibility over a 6–8 week period, combining multiple high‑impact channels for maximum return.

Bundle 1 – £650 + VAT

  • Visitor e‑newsletter advertorial (37,000+ subscribers)
  • Small website banner advert
  • Up to 3 social media posts (Facebook, Instagram, TikTok)
  • Blog post with social media promotion

Bundle 2 – £1100 + VAT

  • Visitor e‑newsletter advertorial (37,000+ subscribers)
  • Large website banner advert
  • Up to 4 social media posts
  • Blog post with social media promotion

Bundle 3 – £1,300 + VAT

  • Visitor e‑newsletter advertorial (37,000+ subscribers)
  • Large website banner advert
  • Homepage slider graphic
  • Up to 4 social media posts
  • Blog post with social media promotion
  • Competition hosted on visit-dorset.com, including opt‑in email data
    (Non‑member businesses pay £200 + VAT for opt‑in data)

For more details and to book your chosen package please contact the Visit Dorset team.

Collaborate with us on a Social Media Campaign

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Visit Dorset members can collaborate with us on targeted social media campaigns across:

  • Facebook – 45,000 followers
  • Instagram – 47,000 followers
  • TikTok – growing and highly engaged

Campaigns are tailored to your audience and objectives.

Read our quarterly digital performance statistics. 

Don’t forget to tag us for a chance to be shared:

  • Instagram: @visitdorsetofficial
  • Facebook: @VisitDorset
  • TikTok: @visitdorset

Contact us to discuss your requirements and budget.

Event Promotional Packages

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Hosting an event in Dorset?

Our event promotion packages help you reach new audiences and drive attendance using our trusted website, social media and e‑newsletters.

Let’s make your Dorset event stand out—and succeed.

Find out more about the event promotional packages you can purchase.

Offer a Competition Prize

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Competitions are a powerful way to raise awareness and grow your audience.

  • Hosted on visit-dorset.com
  • Promoted via social media and visitor e‑newsletters
  • Ideal for increasing email sign‑ups and social followers

Platinum and Gold members receive opt‑in data at no extra charge. Lower‑tier members can receive opt‑in data for £200 + VAT

Here is an example of a competition partnership with Durdle Door Holiday Park:

Screenshot of a Visit Dorset Competition with Durdle Door Holiday Park

Host Press Trips & Influencer Visits

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If you’re a Visit Dorset member, you can host:

  • Journalists
  • Press trips
  • Social media influencers

In return for coverage and exposure to new audiences.

If you’ve:

  • Recently launched
  • Invested in your business
  • Developed something unique

We can also share opportunities with Visit England for potential national exposure.

Contact us to find out more.

B2B Advertising: Visit Dorset Industry E-Newsletters

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Promote offers, open days or invitations to Dorset tourism businesses via our monthly industry e‑newsletter, sent to around 700 trusted local businesses.

  • High open rates
  • Carefully curated content
  • Member price: £100 + VAT
  • Includes 1 image, up to 250 words and a URL

Corporate Sponsorship

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If your brand aligns with Visit Dorset, we’d love to explore sponsorship opportunities.

We work with partners to create bespoke promotional packages that:

  • Fit your budget
  • Highlight your brand
  • Support destination marketing across Dorset

Read our quarterly digital performance statistics. 

Contact us to arrange a discussion with our marketing team.

Town Councils and Partner Organisations

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We offer tailored solutions for:

  • Town Councils
  • Business Improvement Districts (BIDs)
  • Partner organisations

Including:

  • Town websites (microsites of visit-dorset.com) for Lyme RegisSherborne and Swanage.
  • Banner advertising
  • Social media campaign planning and delivery

We welcome conversations and collaborations and offer creative, cost‑effective solutions backed by our team’s expertise.

Contact us to arrange an initial chat to see how we can help.

What does your Dorset look like? Adventures on our epic coastline? Visiting attractions with family? A walk through the beautiful countryside? Or perhaps a chilled out evening eating and drinking with friends? Discover a sample of your #VisitDorset images below and share your love for Dorset using the hashtag on Instagram.