Visit Dorset Business Support Hub Updating your landing page

Here's how to edit your business landing page on the Visit Dorset website or microsites for Lyme Regis or Sherborne in a few simple steps

1. Logon to the extranet

https://www.visit-dorset.com/industry/working-with-us/member-login/

Enter your unique Username and Password. *If you have forgotten your login details, contact a member of the Visit Dorset team.

Contact us.

Updating your landing page step 1

2. Help Videos

Please take the time to watch the help videos which will talk you through each step and show you how to update your landing page.

Click on the Menu button (top left), then Help. Choose either Descriptions, Media, Facilities or Openings

3. Select your landing page and then edit details

Updating your landing page step 3

Click on the business landing page or event you wish to update and your will be presented with a summary of that landing page.

You can now begin to edit the details for your business, as well as any events that you promote with Visit Dorset or microsites.

On the left you'll see a menu called Product Details with headings

Updating your landing page step 4

Product Details options - this is what they do...

Descriptions: Check over your business address and contact details and add key words that people may use to search

Media: Upload photographs of your business

Classifications: Additional facilities and accessibility information

Openings: Amend opening times or seasonal opening

Units: Please note, this only applies to accommodation businesses and is where you update your guide prices

Special Offers: Add special offers and deals when available

Top tips and suggestions to help you make updates quickly and effectively.

Always save your edits before selecting a new option from the menu

Updating your landing page step 5

Descriptions

The description is the text that displays on your landing page.

Help your business stand out and highlight what makes it special, for example: tell your story, emphasise what is unique about the location or facilities, share testimonials from customers, promote added value services you offer.

Make sure the first few lines (approx. 15 words) really capture people’s attention and aim for around 300 words (or more) in total, which is the recommended amount to be picked up by internet search engines.

The ‘short’ description is the text that shows in the search results on Visit Dorset. There is a maximum of approximately 20 words.

Please include your most important information here within a sentence or two e.g. A modern fine dining restaurant with panoramic sea views and an extensive wine list.

For accommodation - perhaps add quick glance information on many bedrooms do you have or can sleep, dog friendly, sea views etc.

‘Road’ and ‘Transport’ description should always be added to help visitors find your business by car and public transport if applicable and helps you to be more eco-friendly.

Media

Using inspiring photos on your landing page is essential to persuading visitors choose your business, so choose a selection of eye-catching photos that showcase your business in its best possible light! Invest in professional photography or seek out a talented local amateur, and ask your customers to send you their best shots from their visit. Many will be pleased to support your business.

Our website template suits landscape orientation images and we suggest a minimum size of 1500px width and 1MB. (The exact dimensions are 1220 pixels wide x 621pixels high).

To upload new photos, select Actions (top right of the media page) > Upload new media, confirm the copyright information, then either drag and drop the images, or click in the box to select and upload.

Photographs

Once the photos have uploaded, numbers will be shown against each image. This is the order that your photos will appear on the website. You can change the order of the photos featured on your landing page by dragging them into numerical position, ordered from left to right. The number of photos that display on the website will depend on your membership package, but you can upload more photos and re-arrange them as you choose (e.g. to show seasonal photos).

It’s essential to add ‘Alt Text’ descriptions to your photos, which is beneficial for information accessibility and search engine optimisation. We suggest a simple description of the photo, including your business name.

You can also add a copyright if you wish.

Ensure you are clicking ‘Save’ at the bottom left after any changes are made BEFORE moving onto the next step.

Classifications

This section enables you to show your business facilities and provide detailed accessibility information.

Select Classifications > Facilities

Just tick the box next to the applicable facility. It’s a good idea to select all facilities that apply because some popular search categories on the website use these facilities to display results e.g. Dogs Accepted. You can also add notes to each facility selection for clarification e.g. Restaurant on site - Light lunches, cream teas and snacks

Tick the boxes where appropriate to help visitors when searching for things that are important to them.

Listing specific details of accessibility will not only be very helpful in meeting the needs of potential customers, but also ensure your business is featured in our list of accessible businesses.

Ensure you are clicking ‘Save’ at the bottom left after any changes are made BEFORE moving onto the next step.

Once you have finished, you will need to click ‘Back’ to return to the other options.

Openings

List opening times in this section, adding any details in the ‘additional opening details’ box.

If you need to change your opening dates, click on the calendar icon where you can change your opening and closing dates.

If your opening hours change on certain days, these can be specified by selecting the ‘three dot’ menu on the right, then ‘Edit Days’. A window will pop up and allow you to set times for days of the week.

Ensure you are clicking ‘Save’ at the bottom left after any changes are made BEFORE moving on to the next step.

Special Offers

These will display within your listing and also within the featured area on the website for Special Offers.

They are a fantastic way to share late availability, seasonal offers, or special combination packages, here are a few guidelines to consider:

Aim to make the offer tempting and unique, and demonstrate the value in clear terms (e.g. save % or £X)
250 word count maximum - short and snappy is better.
You are allowed one external link, which must open a new window (see details below)*
To keep the offers page content looking fresh, special offers should run for a limited time only – a maximum of three months is recommended. Please use the offer display date-range (see below).
Please do not add a photo as the first photo from your listing will automatically display.

Firstly, click the Actions button on right and select 'Add special offer'

Write the text for your offer in the description box

IMPORTANT - Click 'Add offer categories' box below the description

Select the appropriate place to display your offer for your business category e.g. Eating Out Special Offers, then click the Add button

The add the dates for when your offer will be valid by using Set Product Offer Validity Period section.

Your offer should appear once you have saved at the bottom of the page.

*External website links: If you would like to link to your website from the offer, the link must launch a new window. Select the text you would like to use and click on the link icon:

Add the destination of the URL, then select Target > New Window (_blank)

Ensure you are clicking ‘Save’ at the bottom left after any changes are made BEFORE moving on to the next step.

To delete a Special Offer

You can delete your special offers by choosing the 3 dot symbol located above the description box on the right.

4. Editing another one of your landing pages

Click on the menu icon (top left) to edit one of your events or another landing page you manage and follow the steps above.

5. Logging Out

Once you have finished editing your details and have saved all your changes, you can then log out of your account by clicking your business name at the top right of the page and then choosing ‘Logout’.

Need help?

Hopefully you have been able to edit your landing by using this easy step-by-step guide, however, if there is something you want to update which isn’t explained here, please contact us so we can assist you further: tourism@dorsetcouncil.gov.uk