Visit Dorset Tourism Marketing Quarterly Results
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Visit Dorset's quarterly statistics for tourism marketing for January - March 2022.
Social Channels
Facebook - @VisitDorset
Followers: 34.2k (+1% on Q4 figures)
Reach: 1 million
Engagement: 47.9kInstagram - @VisitDorsetOfficial
Followers: 33.7k (+3% on Q4 figures)
Reach: 91k
Engagement: 8.1kTwitter - @DorsetTourism
Followers: 20.7k (+1% on Q4 figures)
Tweet Impressions: 5k
Engagement rate: 1%Website Statistics
Total traffic: 417k (+28% on 2021 figures for the same period)
Unique traffic: 342k (+24% on 2021 figures)
Page views: 810k (+20% on 2021 figures for the same period)Top Performing Pages On The Website:
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Visit Dorset's quarterly statistics for tourism marketing for October - December 2021.
Social Channels
Facebook - @VisitDorset
Followers: 33.7k (+0.5% on Q3 figures)
Reach: 1 million
Engagement: 58.6kInstagram - @VisitDorsetOfficial
Followers: 32.7k (+3% on Q3 figures)
Reach: 270k
Engagement: 9.9kTwitter - @DorsetTourism
Followers: 20.6k (+9% on Q3 figures)
Tweet Impressions: 3.3k
Engagement rate: 7%Website Statistics
Total traffic: 380k (+1.5% on 2020 figures for the same period)
Unique traffic: 300k (+1.5% on 2020 figures)
Page views: 670k (-4% on 2020 figures)Top Performing Pages On The Website:
5 Lyme Regis Bonfire Night Event
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Visit Dorset's quarterly statistics for tourism marketing for July - September 2021.
Social Channels
Facebook - @VisitDorset
Followers: 33.5k (+3% on Q2 figures)
Reach: 2 million
Engagement: 24kInstagram - @VisitDorsetOfficial
Followers: 31.8k (+6% on Q2 figures)
Reach: 200k
Engagement: 50kTwitter - @DorsetTourism
Followers: 20.4k (+1% on Q2 figures)
Tweet Impressions: 15.7k
Engagement rate: 0.5%Website Statistics
Total traffic: 1.2 million (+1% increase on previous year)
Unique traffic: 900k (+5% increase)
Page views: 2.3 million (-10% decrease)
*Total traffic and unique visits remained similar to previous year (2020) but page views were down. With the launching of the new website platform in August, this has resulted in a streamlined site map with many new pages still indexing with search engines.Top Performing Pages On The Website:
