Visit Dorset Tourism Marketing Quarterly Results

  • Visit Dorset's quarterly statistics for tourism marketing for July - September 2022. 

    Social Channels

    Facebook - @VisitDorset

    Followers: 39.4k (+12% on Q2)
    Reach: 1.67 million
    Engagement: 167k


    Instagram - @VisitDorsetOfficial   

    Followers: 35.4k (+2% on Q2 figures)
    Reach: 425k
    Engagement: 24.1k


    Twitter - @Visit_Dorset (new account as @DorsetTourism closing down)

    Followers: 18.3k
    Tweet Impressions: 21.7k
    Engagement rate: 1.4%


    Website Statistics 

    Total traffic: 740k (-28% on 2021 figures for the same period)
    Unique traffic: 498k (-45% on 2021 figures for the same period)
    Page views: 1.18 million  (-25% on 2021 figures for the same period)


    Top Performing Pages On The Website

    1  Durdle Door

     Things to do

     Home Page

    4  What's On 


    Visit Dorset Facebook



    Swanage Instagram Post


    Website Stats

What does your Dorset look like? Adventures on our epic coastline? Visiting attractions with family? A walk through the beautiful countryside? Or perhaps a chilled out evening eating and drinking with friends? Discover a sample of your #VisitDorset images below and share your love for Dorset using the hashtag on Instagram.