Visit Dorset Tourism Marketing Quarterly Results

Visit Dorset's quarterly statistics for tourism marketing for July - September 2021.

Social Channels 

Facebook - @VisitDorset

Followers: 33.5k (+3% on Q2 figures)
Reach: 2 million
Engagement: 24k

Instagram - @VisitDorsetOfficial   

Followers: 31.8k (+6% on Q2 figures)
Reach: 200k
Engagement: 50k

Twitter - @DorsetTourism

Followers: 20.4k (+1% on Q2 figures)
Tweet Impressions: 15.7k
Engagement rate: 0.5%  

Website Statistics 

Total traffic: 1.2 million (+1% increase on previous year)
Unique traffic: 900k (+5% increase)
Page views: 2.3 million (-10% decrease)

*Total traffic and unique visits remained similar to previous year (2020) but page views were down. With the launching of the new website platform in August, this has resulted in a streamlined site map with many new pages still indexing with search engines.

Top Performing Pages On The Website: 

1    Home Page

2    Things to do

3    Durdle Door

4    Accommodation

5   What's on