Visit Dorset Tourism Marketing Quarterly Results

Visit Dorset's quarterly statistics for tourism marketing for April - June 2022. 

Social Channels 

Facebook - @VisitDorset

Followers: 34.9k (+2% on Q1 figures)
Reach: 1.15 million
Engagement: 157k

Instagram - @VisitDorsetOfficial   

Followers: 34.7k (+3% on Q1 figures)
Reach: 60k
Engagement: 18.2k

Twitter - @DorsetTourism

Followers: 20.9k (+1% on Q4 figures)
Tweet Impressions: 7.4k
Engagement rate: 1.3%

Website Statistics 

There is a drop in the website traffic compared to 2021 this is due to staycation boom and limited international travel during that time.

Total traffic: 638k (-27% on 2021 figures for the same period)
Unique traffic: 498k (-27% on 2021 figures)
Page views: 1.18 million  (-37% on 2021 figures for the same period)

Top Performing Pages On The Website: 

1  Durdle Door

2  Things to do

3  Home Page

4  What's On 

5  Accommodation

Visit Dorset's quarterly statistics for tourism marketing for January - March 2022. 

Social Channels 

Facebook - @VisitDorset

Followers: 34.2k (+1% on Q4 figures)
Reach: 1 million
Engagement: 47.9k

Instagram - @VisitDorsetOfficial   

Followers: 33.7k (+3% on Q4 figures)
Reach: 91k
Engagement: 8.1k

Twitter - @DorsetTourism

Followers: 20.7k (+1% on Q4 figures)
Tweet Impressions: 5k
Engagement rate: 1%

Website Statistics 

Total traffic: 417k (+28% on 2021 figures for the same period)
Unique traffic: 342k (+24% on 2021 figures)
Page views: 810k (+20% on 2021 figures for the same period)

Top Performing Pages On The Website: 

1  Things to do

2  Home Page

3  Durdle Door

4  Illuminate at Blue Pool

5  Accommodation

Visit Dorset's quarterly statistics for tourism marketing for October - December 2021. 

Social Channels 

Facebook - @VisitDorset

Followers: 33.7k (+0.5% on Q3 figures)
Reach: 1 million
Engagement: 58.6k

Instagram - @VisitDorsetOfficial   

Followers: 32.7k (+3% on Q3 figures)
Reach: 270k
Engagement: 9.9k

Twitter - @DorsetTourism

Followers: 20.6k (+9% on Q3 figures)
Tweet Impressions: 3.3k
Engagement rate: 7%

Website Statistics 

Total traffic: 380k (+1.5% on 2020 figures for the same period)
Unique traffic: 300k (+1.5% on 2020 figures)
Page views: 670k (-4% on 2020 figures)

Top Performing Pages On The Website: 

1   Home Page

2   Things to do

3   What's on

4   Durdle Door

5  Lyme Regis Bonfire Night Event

Visit Dorset's quarterly statistics for tourism marketing for July - September 2021.

Social Channels 

Facebook - @VisitDorset

Followers: 33.5k (+3% on Q2 figures)
Reach: 2 million
Engagement: 24k

Instagram - @VisitDorsetOfficial   

Followers: 31.8k (+6% on Q2 figures)
Reach: 200k
Engagement: 50k

Twitter - @DorsetTourism

Followers: 20.4k (+1% on Q2 figures)
Tweet Impressions: 15.7k
Engagement rate: 0.5%  

Website Statistics 

Total traffic: 1.2 million (+1% increase on previous year)
Unique traffic: 900k (+5% increase)
Page views: 2.3 million (-10% decrease)

*Total traffic and unique visits remained similar to previous year (2020) but page views were down. With the launching of the new website platform in August, this has resulted in a streamlined site map with many new pages still indexing with search engines.

Top Performing Pages On The Website: 

1    Home Page

2    Things to do

3    Durdle Door

4    Accommodation

5   What's on