Visit Dorset Tourism Marketing Quarterly Results

Visit Dorset's quarterly statistics for tourism marketing for July - September

Social Channels

Facebook - @VisitDorset

Followers: 46.4k 
Reach: 892k
Engagement: 4.7k

Instagram - @VisitDorsetOfficial   

Followers: 53.7k 
Reach: 112k
Engagement: 34.5k
Engagement Rate: 3.5%

Website Statistics 

Total Users: 578k (+ 8.23% on 2025 figures for the same period)
Unique Users: 84.6k (- 19.7% on 2025 figures for the same period)
Page views: 1.5m (- 5.13% on 2025 figures for the same period)

Top Performing Pages On The Website: 

1.What's On

2. Durdle Door

3. What's On in Weymouth

4. Win a 3 night stay with Dorset Cottage Holidays

5. Home

Visit Dorset's quarterly statistics for tourism marketing for April - June

Social Channels

Facebook - @VisitDorset

Followers: 46k 
Reach: 652k
Engagement: 2.9k

Instagram - @VisitDorsetOfficial   

Followers: 50.8k 
Reach: 124k
Engagement: 55.2k
Engagement Rate: 4.8%

Website Statistics 

Total Users: 535k (+ 8.67% on 2025 figures for the same period)
Unique Users: 70.3k (- 29.9% on 2025 figures for the same period)
Page views: 1.3m (+ 4.1% on 2025 figures for the same period)

Top Performing Pages On The Website: 

1. Durdle Door

2. What's On

3. Home

4. Lyme Regis

5. What's On in Weymouth

Visit Dorset's quarterly statistics for tourism marketing for January - March

Social Channels

Facebook - @VisitDorset

Followers: 45.4k 
Reach: 585k
Engagement: 6.2k

Instagram - @VisitDorsetOfficial   

Followers: 48.7k 
Reach: 107k
Engagement: 16.8k
Engagement Rate: 5.02%

Website Statistics 

Total Users: 349k (+ 11.8% on 2025 figures for the same period)
Unique Users: 106k (- 64.1% on 2025 figures for the same period)
Page views: 952,499 (+ 12.8% on 2025 figures for the same period)

Top Performing Pages On The Website: 

1. Home

2. Win a getaway with Dorset Cottage Holidays

3. What's On

4. Things to Do

5. Win a country escape at the Fleur de Lys

Visit Dorset's quarterly statistics for tourism marketing for October - December

Social Channels

Facebook - @VisitDorset

Followers: 44.8k 
Reach: 654k
Engagement: 5.2k

Instagram - @VisitDorsetOfficial   

Followers: 46.8k 
Reach: 66k
Engagement: 14.5k
Engagement Rate: 3.94%

Website Statistics 

Total Users: 277k (- 11.1% on 2024 figures for the same period)
Unique Users: 228k (- 24.1% on 2024 figures for the same period)
Page views: 888,395 (+ 5.2% on 2024 figures for the same period)

Top Performing Pages On The Website: 

1. What's On

2. Win a 2 night stay in Lyme Regis

3. Home

4. Christmas Events

5. Fireworks and Bonfire Night

Visit Dorset's quarterly statistics for tourism marketing for July - September

Social Channels

Facebook - @VisitDorset

Followers: 44.5k 
Reach: 841k
Engagement: 7.1k

Instagram - @VisitDorsetOfficial   

Followers: 46k 
Reach: 83k
Engagement: 22.1k
Engagement Rate: 4.20%

Website Statistics 

Total Users: 534k (- 13.8% on 2024 figures for the same period)
Unique Users: 468k (- 21.8% on 2024 figures for the same period)
Page views: 1,581,389 (- 18.9% on 2024 figures for the same period)

Top Performing Pages On The Website: 

1. What's On

2. Durdle Door

3. Things to Do

4. Home

5. Visit Lyme Regis

Visit Dorset's quarterly statistics for tourism marketing for April - Jun 2025. 

Social Channels

Facebook - @VisitDorset

Followers: 44.3k (no change on Q1)
Reach: 711k
Engagement: 6k

Instagram - @VisitDorsetOfficial   

Followers: 45.9k (no change on Q1)
Reach: 74k
Engagement: 18.3k
Engagement Rate: 3.60%

Website Statistics 

Total Users: 492k (- 8.92% on 2024 figures for the same period)
Unique Users: 467k (- 11.18% on 2024 figures for the same period)
Page views: 1,250,456 (- 25.18% on 2024 figures for the same period)

Top Performing Pages On The Website: 

1. What's On

2. Durdle Door

3. Things to Do

4. Home

5. Visit Lyme Regis

Visit Dorset's quarterly statistics for tourism marketing for January - March 2025. 

Social Channels

Facebook - @VisitDorset

Followers: 44.3k (+ 4.2% on Q4)
Reach: 837k
Engagement: 13.1k

Instagram - @VisitDorsetOfficial   

Followers: 45.9k (+7.7% on Q4)
Reach: 280k
Engagement: 21.3k
Engagement Rate: 7.60%

Website Statistics 

Total Users: 360k (- 2.66% on 2024 figures for the same period)
Unique Users: 347k (- 3.97% on 2024 figures for the same period)
Page views: 926,388 (- 14.58% on 2024 figures for the same period)

Top Performing Pages On The Website: 

1. Home

2. What’s On

3. Visit Weymouth

4. Things to Do

5. Visit Portland

Visit Dorset's quarterly statistics for tourism marketing for October - December 2024. 

Social Channels

Facebook - @VisitDorset

Followers: 42.5k (+ 2.1% on Q3)
Reach: 405k
Engagement: 11k

Instagram - @VisitDorsetOfficial   

Followers: 42.6k (+7.1% on Q3)
Reach: 297k
Engagement: 15.8k
Engagement Rate: 7.15%

Twitter - @Visit_Dorset

Followers: 18.0k (- 1.1% from Q3)

Website Statistics 

Total Users: 313k (+ 4.9% on 2023 figures for the same period)
Unique Users: 300k(+ 4.5% on 2023 figures for the same period)
Page views: 844,359 (+ 5.8% on 2023 figures for the same period)

Top Performing Pages On The Website: 

1. Visit Weymouth

2. What’s On

3. Christmas in Dorset

4. Home

5. Lyme Regis Webcams

Visit Dorset's quarterly statistics for tourism marketing for July - September 2024. 

Social Channels

Facebook - @VisitDorset

Followers: 42.2k (+ 0.2% on Q2)
Reach: 630k
Engagement: 4.2k

Instagram - @VisitDorsetOfficial   

Followers: 42.5k (+2.1% on Q2)
Reach: 513k
Engagement: 15.1k

Twitter - @Visit_Dorset (new account as @DorsetTourism closing down)

Followers: 18.4k (no change on Q2)

Website Statistics 

Total Users: 622k (- 2.5% on 2023 figures for the same period)
Unique Users: 599k(- 3.5% on 2023 figures for the same period)
Page views: 1.95m (+ 2.7% on 2023 figures for the same period)

Top Performing Pages On The Website: 

1. What's On

2. Weymouth

3. Durdle Door

4. Things To Do

5. Home

Visit Dorset's quarterly statistics for tourism marketing for April - June 2024. 

Social Channels

Facebook - @VisitDorset

Followers: 42.1k (+ 0.4% on Q1)
Reach: 1.2m
Engagement: 4.9k

Instagram - @VisitDorsetOfficial   

Followers: 41.6k (+2.3% on Q1)
Reach: 164k
Engagement: 20.3k

Twitter - @Visit_Dorset (new account as @DorsetTourism closing down)

Followers: 18.4k (no change on Q1)

Website Statistics 

Total Users: 540k (- 5.6% on 2023 figures for the same period)
Unique Users: 525k (- 4.7% on 2023 figures for the same period)
Page views: 1.67m (+ 2.8% on 2023 figures for the same period)

Top Performing Pages On The Website: 

1. Durdle Door 

2. What's On

3. Things to Do 

4. Home

5. What's On search results

Visit Dorset's quarterly statistics for tourism marketing for January - March 2024. 

Social Channels

Facebook - @VisitDorset

Followers: 41.9k (+ 0.7% on Q4)
Reach: 2.3m
Engagement: 27.3k

Instagram - @VisitDorsetOfficial   

Followers: 40.7k (+2.8% on Q4 figures)
Reach: 387k
Engagement: 53k

Twitter - @Visit_Dorset (new account as @DorsetTourism closing down)

Followers: 18.4k
Tweet Impressions: 11.8k
Engagement rate: 0.6%

Website Statistics 

Total traffic: 369k (- 12% on 2023 figures for the same period)
Unique traffic: 361k (+ 7% on 2023 figures for the same period)
Page views: 1,084,501 (+ 43% on 2023 figures for the same period)

Top Performing Pages On The Website: 

1  Home

2  Things to Do 

3  Durdle Door 

4  Lyme Regis Webcams

5  Lyme Regis

Visit Dorset's quarterly statistics for tourism marketing for October - December 2023. 

Social Channels

Facebook - @VisitDorset

Followers: 41.6k (+ 0.2% on Q3)
Reach: 448k
Engagement: 5.3k

Instagram - @VisitDorsetOfficial   

Followers: 39.6k (+1.2% on Q3 figures)
Reach: 84.3k
Engagement: 30.6k

Twitter - @Visit_Dorset (new account as @DorsetTourism closing down)

Followers: 18.5k
Tweet Impressions: 3.2k
Engagement rate: 1.0%

Website Statistics 

Total traffic: 298k (- 59% on 2022 figures for the same period)
Unique traffic: 287k (- 42% on 2022 figures for the same period)
Page views: 797,581 (- 32% on 2022 figures for the same period)

Top Performing Pages On The Website: 

1  Lyme Regis Webcams

2  Home

3  Durdle Door

4  Things to Do

5  What's On

Visit Dorset's quarterly statistics for tourism marketing for July - September 2023. 

Social Channels

Facebook - @VisitDorset

Followers: 41.5k (+1.7% on Q2)
Reach: 1.75m
Engagement: 51.4k

Instagram - @VisitDorsetOfficial   

Followers: 39.1k (+2.6% on Q2 figures)
Reach: 396.2k
Engagement: 25.9k

Twitter - @Visit_Dorset (new account as @DorsetTourism closing down)

Followers: 18.5k
Tweet Impressions: 86.8k
Engagement rate: 0.2%

Website Statistics 

Total traffic: 867k (+17% on 2022 figures for the same period)
Unique traffic: 637k (+ 28% on 2022 figures for the same period)
Page views: 1.45m (+ 22% on 2022 figures for the same period)

Top Performing Pages On The Website: 

1  Things to do

2  Durdle Door

3  Home

4  Weymouth

5  Dog friendly beaches

Visit Dorset's quarterly statistics for tourism marketing for April - June 2023. 

Social Channels

Facebook - @VisitDorset

Followers: 40.7k (+1.2% on Q4)
Reach: 823.1k
Engagement: 4.7k

Instagram - @VisitDorsetOfficial   

Followers: 38.1k (+3.2% on Q4 figures)
Reach: 1.2m
Engagement: 31.4k

Twitter - @Visit_Dorset (new account as @DorsetTourism closing down)

Followers: 18.5k
Tweet Impressions: 39.5k
Engagement rate: 1.4%

Website Statistics 

Total traffic: 702k (+9.93% on 2022 figures for the same period)
Unique traffic: 545k (+9.52% on 2022 figures for the same period)
Page views: 1.2m (+5.26% on 2022 figures for the same period)

Top Performing Pages On The Website: 

1  Durdle Door

2  Things to do

3  Home

4  Weymouth

5  What's on

Visit Dorset's quarterly statistics for tourism marketing for January - March 2023. 

Social Channels

Facebook - @VisitDorset

Followers: 40.2k (+0.2% on Q4)
Reach: 910.4k
Engagement: 9k

Instagram - @VisitDorsetOfficial   

Followers: 36.9k (+3% on Q4 figures)
Reach: 1.5m
Engagement: 27.1k

Twitter - @Visit_Dorset (new account as @DorsetTourism closing down)

Followers: 18.5k
Tweet Impressions: 19.7k
Engagement rate: 1.4%

Website Statistics 

Total traffic: 420k (+0.62% on 2021 figures for the same period)
Unique traffic: 335k (+0.23% on 2021 figures for the same period)
Page views: 757k (-7% on 2021 figures for the same period)

Top Performing Pages On The Website: 

1  Home

2  Things to do

3  Durdle Door

4  Lyme Regis

5  Lyme Regis webcams

Visit Dorset's quarterly statistics for tourism marketing for October - December 2022. 

Social Channels

Facebook - @VisitDorset

Followers: 40.1k (+1.8% on Q3)
Reach: 562k
Engagement: 17.1k

Instagram - @VisitDorsetOfficial   

Followers: 35.8k (+4% on Q3 figures)
Reach: 355k
Engagement: 4.5k

Twitter - @Visit_Dorset (new account as @DorsetTourism closing down)

Followers: 18.5k
Tweet Impressions: 13.4k
Engagement rate: 2.3%

Website Statistics 

Total traffic: 740k (+95% on 2021 figures for the same period)
Unique traffic: 498k (+66% on 2021 figures for the same period)
Page views: 1.18 million  (+76% on 2021 figures for the same period)

Top Performing Pages On The Website: 

1  Home

2  Lyme Regis webcams

3  Durdle Door

4  Things to do

5  What's On

Visit Dorset's quarterly statistics for tourism marketing for April - June 2022. 

Social Channels 

Facebook - @VisitDorset

Followers: 34.9k (+2% on Q1 figures)
Reach: 1.15 million
Engagement: 157k

Instagram - @VisitDorsetOfficial   

Followers: 34.7k (+3% on Q1 figures)
Reach: 60k
Engagement: 18.2k

Twitter - @DorsetTourism

Followers: 20.9k (+1% on Q4 figures)
Tweet Impressions: 7.4k
Engagement rate: 1.3%

Website Statistics 

There is a drop in the website traffic compared to 2021 this is due to staycation boom and limited international travel during that time.

Total traffic: 638k (-27% on 2021 figures for the same period)
Unique traffic: 498k (-27% on 2021 figures)
Page views: 1.18 million  (-37% on 2021 figures for the same period)

Top Performing Pages On The Website: 

1  Durdle Door

2  Things to do

3  Home Page

4  What's On 

5  Accommodation

Visit Dorset's quarterly statistics for tourism marketing for October - December 2021. 

Social Channels 

Facebook - @VisitDorset

Followers: 33.7k (+0.5% on Q3 figures)
Reach: 1 million
Engagement: 58.6k

Instagram - @VisitDorsetOfficial   

Followers: 32.7k (+3% on Q3 figures)
Reach: 270k
Engagement: 9.9k

Twitter - @DorsetTourism

Followers: 20.6k (+9% on Q3 figures)
Tweet Impressions: 3.3k
Engagement rate: 7%

Website Statistics 

Total traffic: 380k (+1.5% on 2020 figures for the same period)
Unique traffic: 300k (+1.5% on 2020 figures)
Page views: 670k (-4% on 2020 figures)

Top Performing Pages On The Website: 

1   Home Page

2   Things to do

3   What's on

4   Durdle Door

5  Lyme Regis Bonfire Night Event

Visit Dorset's quarterly statistics for tourism marketing for July - September 2021.

Social Channels 

Facebook - @VisitDorset

Followers: 33.5k (+3% on Q2 figures)
Reach: 2 million
Engagement: 24k

Instagram - @VisitDorsetOfficial   

Followers: 31.8k (+6% on Q2 figures)
Reach: 200k
Engagement: 50k

Twitter - @DorsetTourism

Followers: 20.4k (+1% on Q2 figures)
Tweet Impressions: 15.7k
Engagement rate: 0.5%  

Website Statistics 

Total traffic: 1.2 million (+1% increase on previous year)
Unique traffic: 900k (+5% increase)
Page views: 2.3 million (-10% decrease)

*Total traffic and unique visits remained similar to previous year (2020) but page views were down. With the launching of the new website platform in August, this has resulted in a streamlined site map with many new pages still indexing with search engines.

Top Performing Pages On The Website: 

1    Home Page

2    Things to do

3    Durdle Door

4    Accommodation

5   What's on