Digital Marketing

With the vast majority of trips being planned and booked online, we are focussed on reaching consumers across the digital ecosystem.

We make it easy for visitors to find useful Dorset information through search engines, follow and share our inspirational Dorset stories across their favourite social media platform, and highlight the services of our members to ensure they enjoy a memorable trip to Dorset and contribute value to the overall tourism economy.

Visit Dorset Website

The official tourism website for Dorset attracts over 2 million visitors each year seeking information and inspiration. It has been developed to deliver on three key principles:

• Ensure that Visit Dorset ranks hughly in search engines, attracting potential visitors to the official tourism website to research their trip.
• Deliver a positive user experience that offers inspiring content and helpful functionality to persuade people to book a stay in Dorset.
• Offer integrated advertising packages, enabling Visit Dorset members to connect with potential customers who are actively researching a trip to Dorset.

Learn more about how we can help your business though our membership packages.

Social Media #VisitDorset

The Visit Dorset website is supported across social media platforms, including Facebook, Instagram, Twitter, YouTube and Pintrest, with nearly 50,000 followers and growing.

Social platforms provide engagement with our audience, enable us to highlight content features and also support our members by highlighting promotions and special offers.

To ensure we make effective use of these platforms, we work with a specialist media agency to advise on strategy, create unique content, and manage paid marketing campaigns that promote Dorset tourism.

Email Marketing

Over 70,000 website visitors have signed up to receive email newsletters from Visit Dorset, which prove to be an effective method to highlight new content features on the website and showcase exclusive offers and promotions from our members.

We also offer advertising placements that direct visitors directly to member websites, find out more information here

Visit Dorset App

Our helpful and free iOS and Android compatible app provides an interactive guide to Dorset for visitors on the move, offering maps and directions across our useful database of accommodation, visitor attractions, activities, events and eating out providers.

Member listings are included in the app as part of our regular membership packages.