Digital Marketing

With the vast majority of trips, short breaks and holidays being planned and booked online, we are focussed on reaching consumers across the digital ecosystem.

We make it easy for visitors to find useful Dorset information through search engines, share our inspirational Dorset stories across the most popular social media platforms, and highlight the services of our business members to ensure they enjoy a memorable trip to Dorset as well as contributing value to the overall tourism economy.

Visit Dorset Website

The official tourism website for Dorset attracts over 2.2 million visitors each year seeking information and inspiration. It has been developed to deliver on three key principles:

• Ensure that Visit Dorset ranks highly in search engines, attracting potential visitors to the official tourism website to research their trip.
• Deliver a positive user experience that offers inspiring content and helpful functionality to persuade people to book an overnight stay in Dorset.
• Offer integrated advertising packages, enabling Visit Dorset business members to connect with potential customers who are actively researching a trip to Dorset.

Learn more about how we can help your business though our membership packages.

Social Media #VisitDorset

The Visit Dorset website is supported across social media platforms, including Facebook, Instagram, Twitter, YouTube and Pinterest, with over 60,000 followers and growing.

Make sure you are following us to join in the conversation:

• twitter.com/VisitDorsetBiz – twitter specifically for tourism businesses in Dorset
• twitter.com/DorsetTourism
• facebook.com/VisitDorset
• instagram.com/visitdorsetofficial
• youtube.com/officialvisitdorset
• pinterest.com/visitdorset

Our social media platforms provide engagement with our audience, enable us to highlight content features and also support our business members by highlighting promotions and special offers.

The Visit Dorset team are currently working with external media specialists, RH Partners, to implement a 2 year social media strategy to promote Dorset and the tourism businesses featured on visit-dorset.com. With a carefully planned schedule of activity designed to make the most of local and national events, inspirational holiday ideas, key holiday dates and competitions, the campaign aims to help us grow our current fan base of over 60,000 fans and followers and interact with potential visitors to encourage more holidays in Dorset.     

We encourage our business members to take advantage of our huge number of followers and fan by engaging with us, posting to our page or tagging us in tweets, so that we can share their promotions, competitions, last minute availability and news stories.  We run regular competitions through our social media channels and on our website.  If you would like to offer a prize, get in touch.

If you're not currently using social media to promote your business download our guides below highlighting how to create your own social media channels.

How to create a Facebook page

How to create a Twitter account

How to make the most of your social media

Email Marketing

Over 25,000 website visitors have signed up to receive email newsletters from Visit Dorset, which prove to be an effective method to highlight new content features on the website, as well as showcasing exclusive offers and promotions from our members.

We also offer our members the opportunity to purchase advertising placements within our e-newsletters which signpost visitors directly from the newsletter to a website of choice.

Visit Dorset App

Our helpful and free iOS and Android compatible app provides an interactive guide to Dorset for visitors on the move - offering maps and directions across our useful database of accommodation, visitor attractions, activities, events, shopping and eating out providers.

Our business members are included in the app as part of our regular membership packages - there is no additional charge.