English Tourism Week will next take place on 14-23 March 2025. 

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Aims

VisitEngland is proud to lead English Tourism Week (14-23 March 2025) celebrating our diverse, exciting and vibrant sector, and highlighting the quality and value of English tourism. 

This annual campaign raises awareness of our industry among key stakeholders, including MPs, ministers and the media. It forms part of VisitEngland’s mission to champion the sector through political engagement nationally, regionally and locally – demonstrating to political decision-makers the importance of tourism in England and their local area. 

English Tourism Week aims to: 

  • Kickstart the spring/summer season and give businesses and destinations a marketing hook to engage with customers and encourage bookings 
  • Give businesses an opportunity to engage with local stakeholders such as MPs and media, to bring attention to tourism’s contribution in their area.
  • Increase awareness among domestic visitors of the quality and variety of the English tourism offer and encourage domestic travel.

 

Resources for businesses, destinations and industry

A toolkit for industry will be available for you soon to get involved with English Tourism Week. The toolkit will be packed with logos and branded assets that you can use across your social and web channels, along with branded templates where you can add your own imagery too, (using Photoshop or Powerpoint). 

Feel free to use the VisitBritain Assets Library and the Visit Dorset image library to download suitable images or video clips for your marketing assets. 

If you are posting on social please use the hashtags #EnglishTourismWeek25 #VisitDorset and @VisitDorsetOfficial on Instagram or Visit Dorset on Linkedin.